In 2015, Spotify’s official signature was redesigned. The logo is clean and distinctive thanks to the thick stripes and even font. On the right side, the emblem featured a bold font and sharp lines. The lines were now white, instead of dark green. The designer removed the wordmark and the square, resulting in a new logotype that features a lemon-green circle with three arc-shaped lines. The Spotify trademark was completely redesigned after five years. This might have been an allusion to sound waves but it is more a representation of streaming. Three slightly sloping, curved lines were then placed above the letter O. To increase contrast with the background, a slightly darker green was used to outline the letters. It is rare for large logos to choose green as their main branding color. It was unusual for a company logo to use avocado green as the background. The original Spotify logo consisted of the name of the company written in a white serif font. This is evident in the first Airbnb logo. The first Spotify logo was inspired by a design that was popular in the 2000s. Unlike IKEA, Spotify chose not to use this element, another Swedish business that proudly displays its national colors in its logo. Its core brand personality has remained unchanged. The iconic logo has been updated twice in the past 12 years. The current Spotify logo is different from the original.

It was a vibrant and exciting design that was both simple and eye-catching. In 2014 they decided to update their logo to reflect the modern look they were trying to create. Spotify has much to offer its expanding audience. That’s 170,000,000 people listening to true crime podcasts, downloading top 40 albums, and viewing new music videos. Spotify had 170 million monthly active Spotify users in May 2018. Spotify has been a huge success in the ten years since its creation. Spotify is an app that’s accessible worldwide and can be used on many operating systems. The company’s current value is $16 billion, further proving its exciting success in music, podcast, and video streaming. The first Spotify logo was introduced in 2008. Spotify was created in 2006 to stream millions of songs and allow users to create personalized playlists. Spotify is one of the most well-known music streaming apps. Examples of logos with a computer from Turbologo.

Spotify logo color palette